Why Smart Cremation is Essential in Todays Marketplace

Michael Meyers

“The cremation rate is predicted to reach close to 60% percent in 2023, with a forecast that the national cremation rate will reach 80% by 2035.” – Us-Funerals

One of the main reasons is cost, followed by an eco-friendly way of helping the planet. Granted, not everyone will be for cremation, mainly due to religion as one factor, but that shouldn’t stop you from selling it.

In the US, healthcare is one of the most significant expenses Americans will face besides a home and car. Life Expectancy is 76. More people are dying at a younger age than before. That said, funerals/burials could cost upwards of $40,000-$50,000 minimum. Caskets, travel expenses, permit fees, pick up and delivery, and venue all add up quickly.

Cremation, it’s pretty straightforward, simple, and affordable. Floridians choose Smart Cremation because it’s inexpensive, flexible, offers relocation protection, and much more. Think about it: much of the entire process is the value of peace of mind of not having to worry or financial struggles. 

The SMART plan for $499 down and $49 a month is inflation-proof and covers you worldwide. Your Medicare clients and prospects are perfect for this sale.

So, how can you combine the two for AEP and OE this season?

  • Create an event. Select a location such as your store or restaurant, create flyers, direct mailers, and promote an upcoming breakfast, luncheon, or dinner. People have to eat.
  • Review the comparison chart – Burial vs. Cremation. Make it easy for the consumer to understand and see why cremation is the best option. Tell them why 80% of Floridians choose cremation. Download Comparison Chart.
  • Whether your current or new client is shopping for Health, Medicare, or Life insurance, putting together a bundle package is highly profitable. Adding to your bottom line just in one sale equals more money for you. Another point you can mention during a presentation regarding Medicare is that Medicare doesn’t cover funeral expenses—the perfect opportunity to add the cremation segment to your presentation. You never know until you ask. You don’t ask; you don’t get it! Who doesn’t love to get the most for their money?

Keep it simple: this AEP/OE season, introduce SMART Cremation, the one-stop shop ENROLLING them TODAY, which takes care of everything from A to Z. That is a tremendous benefit that everyone should have. Take advantage now. 

If you have any questions or need more information or guidance, contact Michael Meyers at 772.546.2299 or mmeyers@compasshealthinsurance.com


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