Marketing to Hospitality Industry

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In my past life, I was a successful Managing Partner in the hospitality industry. When I got into the health insurance business, I noticed a significant gap in the lack of health insurance the employees were not getting from their employers in the hospitality market. I had many network connections with non-corporate restaurants and their groups. When doing Field Marketing for CH, my first order of business was the hospitality industry. I used my resources to go to the restaurants and speak to management and told them we would work around their schedule to get a 15-minute introduction to their staff on why they need insurance. I did all-employee meetings and went with agents at closing time to get their business. And we did. We have developed a simple marketing pamphlet to help you get in touch with the management team and invite you to speak in front of the employees. I have to say this is an excellent resource for you, the AGENT, to “Bundle” our “Best in Class” products. There are many avenues to get sales but think of all the restaurants we pass by in our everyday travels. If you stop for an hour and go into these restaurants, I will guarantee that you get sales and make a long-term relationship with the restaurant; remember, restaurants have a high turnover, and that is new sales for you. This is my two cents for the new year.

Click Here to download Restaurant Pamphlet

Michael Meyers
Director of Retail Operations
Compass Health
(772) 564-2299 Ext. 212
mmeyers@compasshealthinc.com

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