Grassroots Marketing Activities

Lucas Zerbe

With the Pandemic coming to an end and Florida reopening it is time for all of us to get back into the community with grassroots marketing efforts. Many agents think that you can just buy leads or wait for prospects to walk into their office. I will tell you from experience this is not what our most successful agents do. Technology has expanded our marketing and prospecting options.

  • Websites
  • Internet Leads
  • Social Medial
  • Goggle Optimization

I do not want anyone to think that these type of modern prospecting methods do not work because they do to some extent. But as with any new development there are limitations as well. The largest one is expense. Most of these methods require large investments and there is no guarantee of results. So, what is grassroots marketing? It means getting back to basics talking to people in the community and developing relationships. Many Compass agents have had great success in their communities, and I would like to share just a few of them with you.

  1. Local Chamber of Commerce – If you have not joined your local chamber, you should do that. First Check with the Home office to see if the company is not already a member. These meetings allow you to network with one of our key customer groups “Small Business Owners”. Getting to speak with 30 to 100 business owners all in one place saves time and is an excellent opportunity to network.
  2. Health Fairs – We have just come out of a major pandemic and many people our concerned about their health and getting answers to their questions about health insurance. Setting up a table at these events is a low-cost way to meet lots of prospects in your area.
  3. Senior Events – The first group out in large numbers will be Florida’s Seniors as they were the first group to be vaccinated. There are lots of these events through out the state and to find them all you need to do is Goggle “Senior Events” Medicare is confusing to most seniors so being at these events helping to answer questions is an excellent way to build your brand in the local community and develop prospects.
  4. Charity Events – Sometimes a marketing event is not directly about leads but instead a method to build good community relations and encourages people to reach out to you later. These can be food banks, soup kitchens or job training events. Being part of your community in a positive way is important to build repour and trust among residents.
  5. Walk and Talk – Simple is sometimes best. Taking brochures and business cards and walking into groups of local businesses and taking the time to introduce yourself as their Local Florida Blue agent can sometimes be the best way to develop great leads. Many business owners have questions about their health insurance but get busy and forget to look for answers. You as an agent walking in and introducing yourself can sometimes be the perfect solution.

All these activities will generate business for you, and they only require one thing TIME! If you take some time each week and dedicate it to marketing in your local community, you will generate results. We are here to support our agents so if you have an idea and want help, please reach out to us in the home office and we will do everything we can to make sure your event is a success.

Any questions on requirements and certifications please ask your manager or contact sales support in the home office. (772) 546 – 2299

More Blog Posts

How to effectively cross-sell to your customers!

When I think of cross-selling, it makes me think about car shopping. Everyone goes and buys a car. Of course, there are many car options; the same applies to Health and Life Insurance. Think of Health Insurance like car selling. The client buys the car and needs gap...

The Big 3 of Life Insurance Marketing

The key to successful marketing is getting in front of consumers who want and or need your products. Determining who these people are is the difference between a successful marketing campaign or a failure. So, if you want to have the best chance to sell Life Insurance...

Meet our New Senior Vice President

Most recently VP Purchasing for TBC Corporation, a recognized leader in the replacement tire and automotive service industry.  Managed a team within the Purchasing Group, that sourced ~20M passenger and light truck tires of the...

Cremation is the wave of the future!

Let's be honest: NO ONE wants to discuss this—Cremation! I get it; it's nothing anyone wants to admit, but truth be told, we all will go sometime.  There are many challenges when talking about Cremation, but that shouldn't stop you as an agent from informing people...

Compass Health Headquarters gets a New Street Sign

In the distance, a giant, tall, white metal pole with a blue-lighted box sign can be seen. What sign is it? The Compass Health NEW sign, of course. What a better way of advertising to drivers passing by the office—now they can't miss us! It's been in the works for...

Bruce and Donna turn up at the Heat!

On March 2, Bruce and Donna attended the Florida Blue Suite with Florida Blue Miquel Cruz, Medicare, and David Wagner, South Florida Market President, for the Miami Heat Game. Utah vs. Miami. What a spectacular event. The score...

Just Ask in 2024

Ancillary Products are the key to protecting your clients from physical and financial disasters. These products pay excellent commissions to the writing agent. So why do agents sell so few of these products? Florida Blue Dental  Usable Accident, Critical Illness and...

MA-OEP is ending. Now what?

MA-OEP is coming to an end on 3/30. Let’s all work together to end it with a bang !! *On a side note the Hurricane SEP has been extended once again until 6/30/2024  One thing that you can start doing is setting up Medicare 101. By doing this, you will...

Introducing Our Brand New Compass App

We are excited to announce our NEW Launch of our redesigned Compass Agent App.  Here, you will find a multitude of things you can access:   You can sign in from the app for quick, easy access to upcoming webinars Book your appointments with your clients and new...

Call For a Free Quote