In the distance, a giant, tall, white metal pole with a blue-lighted box sign can be seen. What sign is it? The Compass Health NEW sign, of course. What a better way of advertising to drivers passing by the office—now they can’t miss us! It’s been in the works for several months, and we are thrilled to finally have a sign that stands out and especially lights up at night.
Selling & Marketing are joined at the hip together! You recognize your individual Sales are only as good as your Marketing efforts. Our new street sign is a great case in point of the Power of Marketing. As most of you know – we have occupied our Home Office building since 2018. We have a panel sign on the front of the building as well as on the south side (for northbound traffic on busy US 1). We have not generated that much call-in or walk-in traffic over the last 5 years – perhaps 3 to 4 inquiries a month that we can track. Since we have put up our new sign on US 1 – it’s like the local community now knows we’re here! We’re getting a much higher volume of call-ins and walk-ins as a result. This new sign – which cost us upwards of $20K will pay for itself within 1 year!
Lesson Learned – DON’T stop Marketing – it WORKS. Continue to PILOT new mediums until you get the right one!
